New collection of motor-sport designed Monaco watches was launched by Tag Heuer.
Edouard Heuer, the founder of Tag Heuer set up shop in St Imier which is a tiny village located in Switzerland to produce his timepiece. It did not take very long for his creations to receive high praise for being a standard of accuracy. This is why his watches are commonly used at athletic events.
Emphasis was placed on modernisation and infatuation for sports when Edouard Heuer established this brand. He took time measurements to a new level.
A long time before the popularisation of modern watches for men, having a transportable watch of any precision was not considered doable. Tag Heuer used his deep knowledge of watch making, and combined it with his passion to manufacture some of the best watchs of their era.
In prior years the company had a reputation as a progressive timepiece maker , especially in terms of technical innovation and design. Tag Heuer became one of the key Swiss timepiece jewellers because of the mastery of the primary chronograph, measuring only 100th of a second.
Four different aspects of the Tag Heuer brand have made it special. They are (1) the control and attractiveness of their timepieces; (2) the skill and care with which they were manufactured; (3) the unique combination of mode, presentation and purpose; and (4) the restoration of a piece dating back to pre-Civil War times.
The Heuer brand was given a boost and found a global icon when actor Steve McQueen donned the Monaco watch while filming Le Mans, a 1970′s racing movie.
Tag Heuer has innovated their Monaco watches with the mechanics of a high-performance racing engine as the inspiration!
When it comes to creativity nothing can match Tag watches, these unique limited edition watches are both classic devices and super accurate watches for every day use.
Normal watch wearers shouldn’t get their hopes up. Most people will not be able to afford these luxury watches that will have a high price tag of $125,000 slapped on them.